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[en] Marketing-Company Issues -#- 001 - Advertising Effectiveness
1,1,1
The purpose of this survey is to study effectiveness, motivating power, and perception of an advertisement. Please feel free to speak out what you think or feel in respect with the demonstrated ad.
How familiar are you with this product?
I use it on a regular basis
Purchased it sometimes
Only generally aware
I was not aware of such a product
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How well do you remember this advertisement?
Remember it well
Remember company and product but not the ad
Remember only company
Remember only product
Don't remember the ad at all
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How do you rate the ad motivating power?
Very motivating
Somewhat motivating
Neutral
Poorly motivating
Not at all motivating
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What are some impressions that you take away from the ad? Is that impression positive or negative?
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How would you more likely describe the ad?
Active
Attention-getting
Boring
Cheerful
Clever
Creative
Emotional
Energetic
Genuine
Honest
Humorous
Informative
Irritating
Memorable
Meaningful
Natural
Offensive
Pleasant
Satisfying
Sincere
Strong
Unique
Warm-hearted
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Pick out one of the following concepts or feelings that you think is most closely associated with the ad:
Achievement and success
Living an active and full life
Making smart choices
Freedom to be one's self
Self reliance
Being accepted by others
Caring for others
Being young at heart and in appearance
Personal security
Being a good parent
Making a better world
Living a comfortable and contented life
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Other than trying to get you to buy the product or service, what do you think is the main message of this ad?
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Do you agree with the following statements?
Strongly agree
Somewhat agree
Neutral
Somewhat disagree
Strongly disagree
The ad message is understandable
The advertisement is believeable
The ad message is relevant to me
The benefits described in the ad are believeable to me
After viewing this ad, I would consider purchasing the product
This ad is much better than other ads for products in this product category
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How would you rate the ad compared with others of the same kind you have seen?
Much better
Somewhat better
About the same
Somewhat worse
Much worse
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What do you like most about this ad?
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What do you like least about this ad?
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Please check one box that best indicates how discriptive the following statements are of you:
Very descriptive
Somewhat descriptive
Neutral
Not very descriptive
Not descriptive at all
It is important to me to be treated well
I like the "royal treatment" in stores
I have somewhat old-fashioned tastes and habits
I like my clothes to look up to date
I never have enough time to shop
I think I am a little bit wild
I think shopping is fun
I often buy things on impulse
I have lots of leisure time
I expect to have more money next year
I think I am a smart shopper
I like to be outrageous
I feel I get a raw deal out of life
I prefer stores where prices are always low
I never seem to have enough money
I regularly read the newspaper
I have more money now than last year
When I shop, I just want to get it over with
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Please, choose the category that describes your age
17 or younger
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 or older
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*
Please choose your gender
Male
Female
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