[en] Product/Service Development -#- 002 - Product Pricing Study -- Online Survey

[en] Product/Service Development -#- 002 - Product Pricing Study

Please share you opinion on the questions below. This survey helps to determine price variations for a new or existing product or service.

How familiar are you with [PRODUCT]?

I use it on a regular basis

Purchased it sometimes

Only generally aware

I was not aware of such a product

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Based on your experience, could you apply the following attributes to [PRODUCT]?

	Definitely	Probably	Probably not	Definitely not	Not sure
High quality
Affordable price
A brand I can trust
Well built

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About what would you expect to pay for [PRODUCT]?

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If you knew that the price of [PRODUCT] was $[PRICE], would you expect to pay more or less to buy it?

20-30% more

5-10% more

No more, no less

5-10% less

20-30% less

Other, enter you value:

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About how many units of [PRODUCT] more or less would you buy over the next year at each price point listed below?

	7+ less	4-6 less	1-3 less	1-3 more	4-6 more	7+ more
+30%
+20%
+10%
+%5
-%5
-%10
-%20
-%30

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At what price would [PRODUCT] begin to look iso cheap that you would feel that quality could not be good?

+30%

+20%

+10%

+%5

-%5

-%10

-%20

-%30

Other, enter you value:

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At what price would [PRODUCT] begin to look too expensive that you would never consider buying it?

FMV +30%

FMV +20%

FMV +10%

FMV +%5

FMV -%5

FMV -%10

FMV -%20

FMV -%30

Other, enter you value:

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Other than the product itself, which of the following would most influence you when deciding to buy it?

Customers' testimonies

Word-of-mouth

Sales/service representative

Industry publications

Advertising

Trade shows/events

Guarantee/warranty offers

Other, plese describe:

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What, if anything, do you like most about [PRODUCT]?

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What, if anything, do you like least about [PRODUCT]?

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